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Top quotes by Simon Sinek

Simon Sinek's top quotes. 'Nike doesn't want to make products for everyone - they want to make products for champions.' 'People don't buy what you do, they buy why you do it.'


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Nike doesn't want to make products for everyone - they want to make products for champions.


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People don't buy what you do, they buy why you do it.


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The most basic human desire is to feel like you belong. Fitting in is important.


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Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.


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The quality of a leader cannot be judged by the answers he gives, but by the questions he asks.


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A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible.


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Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.


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There is no decision that we can make that doesn't come with some sort of balance or sacrifice.


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Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.


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If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.


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The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'


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A five minute call replaces the time it takes to read and reply to the original email and read and reply to their reply... or replies. And I no longer spend 20+ minutes crafting the perfect email - no need to.


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Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.


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It's important to slow down, every now and then, for no other reason than to call someone to say 'Hi.' It doesn't have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.


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Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.


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Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes.


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If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears.


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Leadership is not about the next election, it's about the next generation.


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Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound.


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More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.



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